Our Story
OUR FOUNDERS
After working with globally recognized brands such as Lexus, Kawasaki, Golf Digest, and Red Bull, Lou knew it was time to go out on his own. He knew there had to be a better way to help clients reach their goals and objectives and set out to disrupt the traditional agency model by launching The Free Agency. Allison was on the same path, with a background in corporate marketing and events, she knew it was time to find a better way to help brands execute successful experiential marketing campaigns.
Rather than working with the same team every time, TFA puts together the best team for each project through their extensive network of “free agents” to truly give the client what they need. Since TFA first opened in 2015, the company has executed successful, sales-driven programs for cannabis and CPG brands Wana, Summit CO & MI, Toast Pre-rolls, Willie’s Reserve, Nature Valley, and Kettle Chips among other brands.
MISSION
To design our life and empower the staff that works with us to achieve a true work/life balance. We used Zoom years before it was cool in 2020 and subscribe to the motto “just get the job done well and it doesn’t matter where you are”. We are not clock-watchers and understand the challenges that day to day life presents.
TFA is created for the way your business (and life) moves.
“I’ve worked with TFA on several field marketing programs over the years. From the more developed CPG category of energy drinks, to the underdeveloped wild wild west industry of cannabis. Each had different problems, and the TFA team provided consistent and measurable solutions.”
